Design a display that has artistic appeal, combining wood and metal to create an appealing and warm look. This display needed to be flexible and allow for different product shapes and sizes.
A steel frame, weathered wood finish, and expanded metal side panels make for a distinctive, unique display. A wire grid backing on the upper half of the assembly offers the ability to move hooks around and pack out different size products. Shelves are all adjustable to tilt on a 15-degree angle, making products on upper shelves easier to see and reach. With multiple configurations allowing for flexibility and different ways to present products, additional selling space is easily added by creating a header graphic area with shelves below. The option of adding a three-cube shelf was also planned for flexibility in layouts for different planograms all based off the single unit design.